Privacy Policy

Last updated: 14 July 2026

1. Introduction

Free Will Creatives ("we", "us", "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or use our services. By using our website, you agree to the practices described in this policy.

2. Information We Collect

Information you provide directly:

• Name
• Email address
• Phone number
• Company/business details
• Information submitted through contact forms
• Any other information you voluntarily provide when contacting us

Information collected automatically: when you visit our website, we may collect:

• IP address
• Browser type
• Device information
• Pages visited
• Website usage data
• Cookies and similar technologies

3. How We Use Your Information

We use your information to:

• Respond to enquiries and requests
• Provide requested services
• Communicate with you about projects
• Improve our website and services
• Understand how visitors use our website
• Maintain security and prevent misuse
• Meet legal and regulatory obligations

We will only use your personal information for purposes that are relevant to our relationship with you.

4. Legal Basis for Processing

Under UK GDPR, we process personal information based on:

• Legitimate interests — where processing is necessary to provide services, communicate with clients, and improve our business.
• Consent — where you have given permission for specific uses, such as marketing communications.
• Contractual necessity — where processing is required to deliver agreed services.
• Legal obligations — where we are required to retain or disclose information by law.

5. Cookies

Our website may use cookies to improve your browsing experience. Cookies help us understand website traffic, improve website performance, and remember preferences. You can control or disable cookies through your browser settings.

6. Third-Party Services

We may use trusted third-party services to operate our website and provide services, including website hosting providers, analytics services, email providers, payment providers (where applicable), and social media platforms. These providers may process information according to their own privacy policies — we recommend reviewing their privacy policies when using their services.

7. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share information only when required to provide agreed services, when working with trusted suppliers or partners, when required by law, or when necessary to protect our rights, security, or property.

8. Data Security

We take reasonable measures to protect your personal information from unauthorised access, loss, misuse, disclosure, and alteration. However, no online service can guarantee complete security.

9. Data Retention

We only keep personal information for as long as necessary for the purposes it was collected. Information relating to clients and projects may be retained for legitimate business purposes, legal requirements, or record keeping.

10. Your Rights

Under UK GDPR, you have rights including:

• Accessing your personal information
• Requesting correction of inaccurate information
• Requesting deletion of your information
• Restricting processing
• Objecting to certain processing
• Requesting data portability

11. External Links

Our website may contain links to external websites, including social media platforms and portfolio examples. We are not responsible for the privacy practices or content of external websites.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

13. What We Collect Through This Website

Free Will Creatives collects the information you submit through our enquiry form (name, email, phone, business, message) solely to respond to your enquiry. We do not sell or share this information with third parties. We use a minimal, essential cookie to remember your cookie-consent choice — no tracking or analytics cookies are set until you've been asked and consented separately.