Strategic Solutions
Crisis & Press Management
Steady, clear communication when it matters most.
Protect your reputation. Strengthen your voice.
In today's digital world, news travels fast.
Whether it's a customer complaint, a social media issue, negative press coverage or an unexpected business challenge, how your business responds can have a lasting impact on your reputation.
We'll support your business with:
- Communication strategies
- Holding statements
- Internal communications
- Customer messaging
- Media responses
- Social media responses
- Leadership messaging
- Reputation management
- Recovery planning
What is Crisis & Press Management?
Crisis and press management is the strategic planning and communication used to protect your business before, during and after a reputational issue.
It's about having the right message, delivered to the right people, at the right time.
We work with businesses to:
- Protect brand reputation
- Monitor online conversations
- Respond to negative publicity
- Prepare crisis communication plans
- Manage media enquiries
- Build positive press coverage
- Strengthen stakeholder confidence
- Minimise reputational risk
Preparation today can prevent problems tomorrow.
Our Services
Every organisation faces different challenges, so our support is tailored to your business, industry and objectives.
🌊 Crisis Communication Planning
We'll help you develop practical communication plans so your business is prepared should an issue arise.
🌊 Brand Reputation Management
Protect and strengthen your online reputation through proactive monitoring, communication and strategic advice.
🌊 Social Listening
Using professional social listening platforms, we monitor conversations around your business, competitors and industry, helping identify opportunities, customer sentiment and emerging issues before they escalate.
🌊 Brandwatch Monitoring
We have experience using enterprise-level platforms such as Brandwatch to analyse online conversations, track brand mentions, monitor trends and provide valuable insights that support informed business decisions.
🌊 Press Office Support
Need help responding to journalists or issuing a statement?
We'll provide professional support with media enquiries, press releases, interview preparation and communication strategies.
🌊 Press Release Writing
Professionally written press releases designed to secure positive media coverage and communicate important business announcements effectively.
🌊 Reputation Recovery
If your business experiences negative publicity, we'll help develop a clear communication strategy focused on rebuilding trust and restoring confidence.
🌊 Stakeholder Communications
Clear, consistent communication with employees, customers, suppliers, partners and the wider community during periods of change or uncertainty.
Why Choose Free Will Creatives?
✓ Crisis communication planning
✓ Brand reputation management
✓ Press release writing
✓ Media relations support
✓ Social listening & monitoring
✓ Experience using Brandwatch
✓ Competitor monitoring
✓ Audience sentiment analysis
✓ Strategic communication advice
✓ Friendly, professional support
Frequently Asked Questions
Crisis communication is the process of planning and managing communications before, during and after an event that could affect a business's reputation. It ensures organisations communicate clearly, consistently and professionally with customers, employees, the media and stakeholders.
Brand reputation management involves monitoring how people perceive your business and taking proactive steps to build trust, respond to feedback and protect your reputation across digital and traditional media.
Social listening is the process of monitoring conversations across social media, news websites, blogs and online communities to understand what people are saying about your business, competitors and industry.
It helps businesses identify trends, measure customer sentiment, respond to concerns quickly and uncover opportunities for engagement.
Brandwatch is an enterprise-level social listening and consumer intelligence platform used by organisations worldwide to monitor brand mentions, analyse audience sentiment, track industry trends and gather valuable insights from online conversations.
We have experience using Brandwatch to help businesses make informed communication and marketing decisions.
Yes. We can support businesses with communication planning, media responses, stakeholder messaging, social media communications and reputation recovery strategies designed to protect trust and minimise reputational damage.
Absolutely. We create professional press releases for business announcements, product launches, company news, awards, events, partnerships and community initiatives, helping increase your visibility and engage the right audiences.
Yes. Ongoing monitoring is one of the best ways to protect your reputation. By tracking conversations and media coverage regularly, we can identify opportunities and potential risks before they become larger issues.
Not at all. Reputation matters for businesses of every size. We work with start-ups, SMEs, charities and established organisations, tailoring our support to your needs and resources.